SEM (SEARCH ENGINE MARKETING)

WHAT IS SEARCH ENGINE MARKETING..??

One of the foremost in style varieties of PPC selling is program Advertising (SEA).It permits advertisers to bid for placement of ads within the search engine’s sponsored link, once a user searches for a keyword that's relevant to a product or a service. Whenever a user clicks on a billboard, the link directs the user to the product’s web site. At constant time, the merchandise or service supplier must pay some quantity to the search engine, like Google. Behind each prosperous PPC campaign lies a catchy ad that may attract the eye of on-line users. Advertisers concentrate on the subsequent aspects whereas making a web ad:

 analysis for effective keywords associated with a product or a service
 select the proper keywords
 cluster the keywords relevantly
 prepare the keywords to form associate degree advertise

More typically than not, the ads that ar helpful and relevant ar charged less fees per
click by the search engines. this can be pleasing for the advertisers, as they get additional business in exchange of smallest fees.

The following entities square measure concerned in PPC Advertising:
 Product or Service vender
 PPC adman
 Landing Page supplier
 Landing Page
 Viewer or the traveller

PPC TERMINOLOGY

1. AD GROUP
2. AD NETWORK
3. AD POSITION
4. AD RANK
5. CALL TO ACTION
6. CAMPAIGN
7. CLICK THROUGH RATE
8. CONVERSION
9. CONVERSION RATE
10. COST PER ACTION
11. COST PER CLICK
12. COST PER MILE
13. DESTINATION URL
14. GEO TARGETING
15. IMPRESSION
16. KEYWORD
17. LANDING PAGE
18. NEGATIVE KEYWORDS
19. SERP (SEARCH ENGINE RESULT PAGE)

PAID NETWORK MODULE

1. GOOGLE ADWORDS
2. BING YAHOO ADS
3. FACEBOOK ADS
4. LINKEDIN ADS
5. TWITTER ADS
6. STEROID BASED CAMPAIGN
7. ALCOHLIC BASED CAMPAIGN

PPC Management Services
We provide PPC Management Services primarily Google Adwords Management Services for a bunch of Industries for e.g serious machinery' Hotels, Education institutes, monetary merchandise and Political and social campaigns.

Our Team of PPC professional offers following services
* Creating PPC campaign from Scratch, as well as web site style & development
* Prepare Landing page in step with PPC Keywords to boost Quality Score.
* give quality ROI in step with Geographical Location.
* Search & Refine keywords for every adgroups.
* outline Bid for specific keywords in step with market space.
* Maintain higher ROI for every campaign or account.
* PPC Bid Management

Optimizing existing PPC account If your account suffer from following
High per click price
Less queries
Unwanted clicks etc.

Our PPC advertising services can resolve such problems and offers you peace of mind.