SEO (SEARCH ENGINE OPTIMIZATION)

What is search engine optimization (SEO)..?

If we want to learn SEO (search engine optimization), first we need to learn "what is search engines" search engine is a type of a website and it works on some algorithm's and formula's on that basis search engine rank a website on the search engine page. In today's period the king of search engine is "BIG G" i.e "GOOGLE"  Why ..??? because it has some of its unique algorithm's and formula's and 87% of the total traffic comes on google search engine. for example: if 100 people search something on the internet, 87 people search through google and rest of search on other search engine such as bing, yahoo, msn, pogo etc.

Now Definition of search engine optimization?

Search Engine optimization is used to improve program of your website in the search engine so that you can improve the rank of  your website in the search engine. Google describe the rank in "1-10". Getting traffic to your business but remember your website content must be unique or not stolen form other website so whenever you are promoting directory, or bookmarking or anything in SEO technique. Write content yourself and then start submission on off page activities and on page activities.

Now we learn how search engine works..??

Search engine analyses the data available on the internet and display the more relevant and authoritative data in order to priority. For further proceed we need to know relevancy, suppose a user type digital marketing in search box, then search engine analyse its data base and display the relevant data. Relevancy depends on some factors like :- Quality of the content, how other websites link to your website, there are many factors on which the relevancy depends.

On basis of these factor search engine creates their algorithm and every search engine has its own algorithm, as per algorithm the search engine display the most relevant data with in seconds.

Search engine is a process where we do some "Off Page" and "On Page Optimization" to increase the rank of the website in the search engine and traffic on the website.

Basically SEO are of three types..

1. White hat seo
2. Grey hat seo
3. Black hat seo

White hat SEO :- Which follow the guidelines.

Grey hat SEO :- Which follow the guidelines partially.

Black hat SEO :- Which don't follow the guidelines.

TWO WAYS OF DOING SEO..

1. OFF PAGE ACTIVITIES  :-

1. Bookmarking
2. Directory Submission
3. Classified ads
4. Forum Posting
5. Link Building
6. Press Release
7. Article Submission
8. Blog commenting
9. Video Optimization
10. Question and Answer

2. ON PAGE ACTIVITIES

1. Keyword analysis
2. Competition website analysis
3. Tag Optimization
4. URL
5. Favicon
6. Canonicalization Installation
7. Web speed optimization
8. CSS and JAVA Script Optimization
9. Optimizatiopn of non- index able attribute
10. Text/Code Ratio
11. Linking (Internal, External, Broken)
12. Doctype
13. W3 School validation
14. Sitemap File
15. Robots txt file
16. Content optimization
17. Conversion Forum
18. Client side web page analysis
19. Usablity

Are you probing for SEO professional will take your website to first page or at outstanding position on Google? Then affirmative we have a tendency to ar one in every of the most effective SEO professional our arena. we've got thorough data of over two hundred ranking factors and that we keep topping it with latest on this. we are going to methods your camp when discussing following points with you :

We are getting to discuss following points with you :

1. Business Goals
2. Our Strategy
3. Targeted visitant / Location